It’s hard to beat Changi Airport’s bougie status, especially with the designer boutiques and facilities like swimming pool and indoor butterfly garden. And yet, Jewel Changi Airport is set to welcome another luxury heavyweight. In the second half of 2025, Porsche at Jewel will make its debut, further cementing the German automaker’s presence in Singapore’s high-end retail scene.
This is an immersive brand experience like no other. And it’s designed for Porsche enthusiasts, shoppers, and travellers looking for more than just a pit stop.
Rotating displays of automobiles, café & lifestyle boutique
When Porsche at Jewel opens, don’t expect a typical car showroom. Instead, you’ll find a dynamic rotating display of Porsche’s most coveted models, giving visitors an up-close look at the brand’s legendary design and engineering.
The experience then extends into culinary and retail experiences. Expect artisanal treats at a Baker & Cook café, while a Porsche Design and Lifestyle boutique will showcase a curated selection of fashion, accessories, and collectibles.
Unlike a traditional dealership, the focus at Porsche at Jewel isn’t about selling cars–it’s about bringing the Porsche experience to life. Through design, performance, and craftsmanship, the space offers an engaging way for enthusiasts and casual visitors alike to immerse themselves in the world of the Stuttgart-based icon.
Not Porsche’s first collaboration with Changi Airport
Porsche and Changi Airport Group have a history of bringing high-octane experiences to the iconic travel hub. In 2021, the “Driving Tomorrow” pop-up took centre stage, tracing the automaker’s storied past while highlighting its advancements in electrification and sustainability.
Last year, Porsche returned with another bold activation–an exclusive Vision Gran Turismo concept car showcase at Jewel’s Rain Vortex. The highlight? A one-of-a-kind art car, featuring Belgian artist Vexx’s signature street-style illustrations splashed across the sleek lines of the Porsche Vision Gran Turismo. The striking design, set against the dramatic backdrop of the HSBC Rain Vortex, showcased the fusion of advanced automotive design and modern digital artistry.
What is Porsche & what is it known for?
Founded in 1931 by Ferdinand Porsche, the German luxury automaker has built a legacy around high-performance sports cars. As a subsidiary of Volkswagen AG, Porsche is revered for models like the iconic 911, the all-electric Taycan, and the agile 718 series–each embodying the brand’s commitment to performance and precision engineering.
Beyond the road, Porsche’s dominance in motorsport, from multiple Le Mans victories to its success in Formula E, cements its reputation as a leader in automotive innovation.
Porsche deepens its presence in Singapore
Image: Porsche
Beyond Porsche at Jewel, the automotive powerhouse has been deepening its presence in Singapore. The Porsche Studio Singapore, which opened in February last year, introduced a sleek showroom concept to Guoco Midtown, spanning 8,500 square feet across two storeys. Designed as a contemporary retail space, it offers an elevated way for enthusiasts to engage with the brand beyond the traditional dealership experience.
With its world-class infrastructure, discerning clientele, and an expanding network of immersive brand spaces, Singapore is a natural fit for Porsche’s vision. When Porsche at Jewel opens in 2025, it won’t just be a showcase—it will be an experience. A space where design, performance, and heritage converge, further cementing the city’s status as a hub for high-performance automobiles and luxury culture.
Cover image: Porsche
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