Singapore Airlines x Le Labo: exclusive amenity kits debut on business class flights

Singapore Airlines (SIA) has unveiled a new chapter in its luxury in-flight experience with an exclusive collaboration with New York-based slow perfumery brand, Le Labo Fragrances. Now, Business Class passengers on flights over six hours can request a thoughtfully curated amenity kit that blends SIA’s renowned hospitality with Le Labo’s artisanal ethos.

Elevating in-flight comfort with intention

Image: Singapore Airlines

Le Labo, founded in New York’s Nolita neighbourhood in 2006, is synonymous with handcrafted luxury. Known globally for its cult-favourite scent, Santal 33, the brand has built a legacy rooted in craftsmanship and authenticity. Its minimalist, detail-driven philosophy aligns seamlessly with SIA’s commitment to delivering exceptional experiences.

Image: Singapore Airlines

But don’t expect the Santal 33 on in your amenity kit–the scent of choice for this collaboration is Le Labo’s signature Basil scent. Housed in a waxed cotton canvas pouch—designed to mirror Le Labo’s iconic lab aprons—the kit contains hand pomade, face mist, and lip balm. The pouch itself evolves over time, gaining unique textures that turn it into a personal keepsake. It’s perfect to be repurposed as a travel companion or document holder.

Le Labo’s formulations, crafted with premium vegan ingredients such as shea butter, sweet almond oil, and rosemary extract, are designed to soothe and rejuvenate. These essentials ensures that passengers get to treat themselves to a touch of luxury even after the flight.

The previous collaboration with Penhaligon’s.
Image: Singapore Airlines 

This partnership marks a shift from SIA’s previous collaboration with British perfumer Penhaligon’s, whose Quercus range graced Business Class amenity kits since 2021. While Penhaligon’s green-hued folio kit celebrated citrus and herbal sophistication, the transition to Le Labo reflects SIA’s focus on experiences that resonate with the modern traveler—authentic, thoughtful, and rooted in craftsmanship.

Welcoming a new vision for luxury travel 

The collaboration represents more than just an upgrade—it’s a reflection of how premium travel is evolving. Today’s discerning travellers seek intentional, personalised experiences. Through Le Labo’s products, SIA is offering more than in-flight comfort; it’s creating an elevated journey for its business class passengers. 

With this partnership, Singapore Airlines continues to set the benchmark for luxury travel, proving that even the smallest details can redefine the journey.